BAYSIDE, CALIFORNIA, March 26, 2025 – StreamGuys has enriched its growing programmatic advertising business with a new professional consulting service that helps broadcasters and content publishers build upon their baseline advertising revenue through a series strategic support options. The new consulting service assigns a team of StreamGuys revenue experts as advocates for clients that lack the internal resources and external relationships to manage programmatic campaigns, audience extension strategies and ad tech infrastructure.
The same StreamGuys team will help clients find more creative solutions to build advertising revenue than agencies with fewer industry relationships, or less hands-on experience working with ad tech infrastructure. Creative solutions include audience extension, whereby StreamGuys will help a client meet a specific advertising goal – such as unique listener impressions, or total number of impressions – by plugging the client into its programmatic ad network to enable enough traffic to meet goals. StreamGuys can also convert live streams into on-demand files (or vice versa) using its SGrecast system while retaining all existing ad breaks, allowing for dynamic ad replacements within the files or streams.
“There are the essential details, such as making sure that the impressions are happening,” said Tyler Huggins, Director of Advertising, StreamGuys. “That means performing technical audits that prove ad triggers have been properly transposed into ad servers, and that inventory requests turn into live impressions. We bring that technical knowledge through year of experience managing ad insertion and server-side technology with the streaming infrastructure. At the higher level, we have strong relationships with demand side partners to negotiate contracts, and we have the resources to implement programmatic campaigns in diverse ways that meet the needs of different publishers. Fpr example, we have helped our Spanish language partners more than double their six-figure monthly earnings with our partnerships and audience extension deals.”
StreamGuys launched its programmatic ad services department in 2022 to help broadcasters improve their monetization and fill unsold ad inventory in their digital offerings. The service has helped commercial radio partners grow digital revenue by more than 50 percent. One of these customers, Dick Broadcasting, has quintupled its monthly advertising revenue across its 19 radio stations since signing on in 2024.
Unlike services that are aligned with or favor specific ad networks, the StreamGuys programmatic ad service is independent and leverages relationships with multiple demand side platforms. With dozens of ad groups concurrently bidding on the same priority level, StreamGuys can help clients maximize revenue for their campaigns and fulfill more requests than would be possible working with a single ad group. By grouping together and categorizing the inventory for multiple client stations, StreamGuys can also make more attractive offers to advertisers than individual stations would be able to achieve on their own.
StreamGuys is offering their new consulting services to new and existing advertising and/or programmatic clients, or as part of a more comprehensive CDN or contribution network service. StreamGuys will demonstrate several of their advertising services on the ENCO booth (W1743) in the West Hall of the Las Vegas Convention Center from April 6-9.