That depends on several factors, most notably the desired workflow of the broadcaster, says Andy Jones, who is a sales engineer for Bayside, CA-based StreamGuys, a professional streaming services provider. While maintaining encoding and optimization in-house gives broadcasters greater control over the end product, some organizations would rather hand off the responsibility so they don’t have to disrupt their existing workflow.
In this podcast interview, Jones discusses how broadcasters approach this vital decision and the challenge of staying current on the unique requirements of each new delivery platform.