by StreamGuys | Aug 30, 2022 | Blog
If you look at the most prominent US media publishers today, audio strategy is now an essential part of their marketing and promotion plans. Now that podcasting has captured American media attention and funding, we can better understand how global performance impacts...
by StreamGuys | Aug 23, 2022 | Blog
When considering CPM rates and expanding them to make more from your advertisers, there are a few things to keep in mind. Value equals value. But what does that mean? Let’s take a closer look at average podcast CPMs and how you can increase yours. CPMs Standards Did...
by StreamGuys | Aug 12, 2022 | Blog
Streaming content has taken the world by storm! Whether it’s uploading premade audio/video content or more dynamic content such as live streaming. Almost every corner of the internet is embracing content streaming as the new way of interacting with their communities...
by StreamGuys | Aug 9, 2022 | Blog
The future of streaming will live in cars and IoT! Streaming technology is constantly growing. As the consistent frontrunner, with 82% of internet traffic devoted to video streaming, it’s no wonder we see new ways to access those streams. Moreover, pandemic streaming...
by StreamGuys | Aug 2, 2022 | Blog
Recently, a US House subcommittee voted to increase funding for public broadcasting by $40 million for the 2023 fiscal year. It would also provide a record $565 million in advance funding through 2025. Broadcasters stated the recommendation restores “$100 million in...
by StreamGuys | Jul 19, 2022 | Blog
Do psychological factors have anything to do with who is listening to a podcast? A new research study from Stephanie Tobin at Queensland University of Technology-Brisbane and Stanford University’s Rosanna Guadagno looked at this concept in depth. The study examined...
