Recent Blog Posts

  • The Importance of Infrastructure when Podcasting Globally

    Posted on Aug 30, 2022

    If you look at the most prominent US media publishers today, audio strategy is now an essential part of their marketing and promotion plans. Now that podcasting has captured American media attention and funding, we can better understand how global performance impacts revenue streams. US creators have contributed the most to the global library of English-language podcasts and led the world in monthly podcast listenership. While the American podcast market is undoubtedly the most mature regarding audience reach and revenue, experts predict audience growth will likely flatten out. Still, non-US...

  • What is the Average CPM for Podcast Ads and How to Increase Yours

    Posted on Aug 23, 2022

    When considering CPM rates and expanding them to make more from your advertisers, there are a few things to keep in mind. Value equals value. But what does that mean? Let’s take a closer look at average podcast CPMs and how you can increase yours. CPMs Standards Did you know CPMs are on track to continue increasing over 2021’s gains? It’s true. Taking advantage of these high CPMs in podcast advertising can help you make money from your podcast. But how do you know what to charge? A lot of it comes down to how much value you’re providing. If you don’t know, the model of advertising for podcast...

  • Top Tricks when Displaying Ads in Streaming Content

    Posted on Aug 12, 2022

    Streaming content has taken the world by storm! Whether it’s uploading premade audio/video content or more dynamic content such as live streaming. Almost every corner of the internet is embracing content streaming as the new way of interacting with their communities and creating unique content for business and personal use. The best part is that content creators and advertisement creators alike can monetize streamed content. This begs the question: what is the best way to show ads in content streams? There are a lot of neat tricks you can use when it comes to stepping up your ad game. Before d...

  • The future of streaming will live in cars and IoT!

    Posted on Aug 09, 2022

    The future of streaming will live in cars and IoT! Streaming technology is constantly growing. As the consistent frontrunner, with 82% of internet traffic devoted to video streaming, it’s no wonder we see new ways to access those streams. Moreover, pandemic streaming saw a considerable increase. Not just video but music and podcasting also saw a massive rise in streaming numbers during the lockdown. Music streaming traffic grew by 20%. Led by Spotify and Apple Music, sudden increases in usage during the pandemic led to increased streaming. Accessibility and convenience are essential factors in...

  • Public Broadcasting Funding Increases

    Posted on Aug 02, 2022

    Recently, a US House subcommittee voted to increase funding for public broadcasting by $40 million for the 2023 fiscal year. It would also provide a record $565 million in advance funding through 2025. Broadcasters stated the recommendation restores “$100 million in lost purchasing power.” The House Appropriations Subcommittee on Labor, Health and Human Services, Education, and Related Agencies proposed a $242.1 billion FY2023 funding bill that includes the $60 million in additional funding for radio stations’ interconnection systems and infrastructure. The bill could create jobs, improve educ...

  • Social Needs Aren't Driving Podcast Listening. Information Is.

    Posted in Streaming, Technology on Jul 19, 2022

    Do psychological factors have anything to do with who is listening to a podcast? A new research study from Stephanie Tobin at Queensland University of Technology-Brisbane and Stanford University’s Rosanna Guadagno looked at this concept in depth. The study examined which factors suggest that someone might be more prone to listening to a podcast. It found that those who are naturally curious and are looking to learn something showed the highest potential. “Why people listen: Motivations and outcomes of podcast listening” looked at listening habits and demographics through a questionnaire. It as...

  • How Do Mid-Rolls Work

    Posted in Streaming, Technology on Jun 30, 2022

    What are Mid-roll Ad Insertions? Mid-roll ad insertion is any ad placement in the middle of your content. Mid-roll insertions differ from pre and post-roll insertions for several reasons, including value, listener experience, and technology. Since Mid-roll insertions are by definition interruptions to your content, creating an ideal mid-roll break requires more effort than a pre or post-roll slot but could earn you the biggest bang for your buck. Why Mid-roll insertions Depending on your listenership and content type, mid-rolls could be the most lucrative slot in your roster. For standard radi...

  • Loudness Explained

    Posted in Streaming, Technology on Jun 28, 2022

    Audio streaming and on-demand playback are a significant part of most people’s daily sources of entertainment. Whether commuting, in the shower, doing chores, or just relaxing in general, we are always listening. One factor that seems to constantly annoy listeners and detract from this popular form of entertainment is inconsistent loudness levels.

  • Why Are CDNs Sunsetting Streaming Protocols?

    Posted in RTMP, SRT, Streaming, Technology on Jun 21, 2022

    As innovations surface, those customers who are still using protocols like RTMP ingest are left behind when they’re not given a suitable alternative solution. Latency is still a major concern for streamers using RTMP, and the new big tool, HLS, doesn’t always offer the same sub-second speeds that RTMP can.

  • What is Dynamic Ad Insertion?

    Posted in Streaming, Technology on Jun 14, 2022

    DAI is a technology that allows you to swap out ads in your audio streams and target them based on known user criteria. Even if you're already familiar with DAIs, there are many ways you can take advantage of this technology that you might not be aware of.